Information industry veteran to guide life sciences revenue acquisition efforts for the company’s healthcare professional (HCP) content engagement platform
VANCOUVER, Canada, December 13, 2018 – QxMD Software Inc., a digital learning technology company that helps healthcare professionals (HCPs) to advance clinical practice with evidence-based research and decision support tools, today announced the appointment of Ian Palmer to lead new business development efforts for the company’s Pharmaceutical Brand Solutions division. In this role, Palmer will own responsibility for business-to-business revenue acquisition channels, including direct sales, marketing, and partnerships with scholarly publishers as well as agencies specializing in digital marketing and medical communications.
“Each and every day, clinicians and other HCPs are required to make critical patient decisions at the point-of-care,” said Palmer. “QxMD supports these professionals by providing trusted information in the most accessible ways possible, tailored to their areas of specialty. I am delighted to join the growing team at QxMD in support of this truly important mission.”
Palmer has nearly two decades of experience working for industry leaders and start-ups in content, technology and business services. Prior to joining QxMD, he served as Chief Sales and Marketing Officer at Reprints Desk Inc. Palmer has previously also worked for Medscape, Infotrieve Inc., Singular Publishing Group, Safari Books Online, and Impinj Inc., a previous winner of the Red Herring Top 100 Private Companies of North America Award.
“Ian joins QxMD at a time of rapid growth for our company,” said QxMD CEO and Medical Director Daniel Schwartz, MD, FRCPC. “Ian’s expertise in growing information industry companies like ours combined with our evolving HCP content engagement platform is a recipe for scalable success. We are excited to have Ian as part of the QxMD team and look forward to his impact.
QxMD™ is a digital learning technology company that helps healthcare professionals (HCPs) to advance clinical practice with the evidence-based research and decision support tools that matter most. The company’s HCP content engagement platform QxMD Pathways comprises a library of trusted apps that provide millions of members with fast access to full-text research, continuing medical education (CME), and up-to-date tools that drive disease recognition and therapy optimization. Powered by a sophisticated personalization engine, the platform aggregates PubMed feeds, journal table of contents (TOCs), 400+ diagnostic tools, micro-learning CME courses & more. QxMD also serves other healthcare constituents such as hospitals, libraries, scholarly publishers, and nearly 50% of the world’s top-25 pharmaceutical companies.
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QxMD Software Inc.
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